@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-N41L76BZ-V
  skos:prefLabel "competition (business)"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Z9XCPRFF-F .

n9j:-X3FGR99F-H
  skos:prefLabel "marketing strategy"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Z9XCPRFF-F .

n9j:-Z9XCPRFF-F
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/cost_leadership> ;
  skos:definition "A generic strategy coined by Michael Porter whereby a firm leads the industry by maintaining the lowest costs and offering its products or services to a broad market at the lowest prices. After the terrorist attacks on September 11, 2001, the low-cost leader Southwest watched its competitors struggle, some in and out of bankruptcy court. [Source: Dictionary of Strategy: Strategic Management A-Z; Cost Leadership]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-X3FGR99F-H, n9j:-BGDT1TFB-N, n9j:-N41L76BZ-V ;
  skos:prefLabel "cost leadership"@en .

n9j: a skos:ConceptScheme .
n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-Z9XCPRFF-F .

n9j:-BGDT1TFB-N
  skos:prefLabel "business strategy"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Z9XCPRFF-F .

