@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-Z2DKNZ2R-9
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/communications_mix> ;
  skos:definition "the components of an organization's marketing communications program—advertising, sales promotion, public relations, direct marketing, and personal selling—and the way in which they are blended together to form an integrated plan; the particular combination of promotion elements and activities used by a company to pursue its communications and marketing objectives. [Source: Dictionary of Marketing                    Communications; Communications Mix]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-MF4R6ZW1-B ;
  skos:prefLabel "communications mix"@en .

n9j:-MF4R6ZW1-B
  skos:prefLabel "marketing communication"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Z2DKNZ2R-9 .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-Z2DKNZ2R-9 .

n9j: a skos:ConceptScheme .