@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

n9j:-B1RLNF2V-F
  skos:prefLabel "marketing value"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-XVK88QXF-5 .

n9j:-PF6T5FTG-H
  skos:prefLabel "wellness"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-F4MTBP14-3
  skos:prefLabel "customers"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-T2CD7FTV-6
  skos:prefLabel "service area competitor analysis"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-MNRCFJG9-R
  skos:prefLabel "substitute product"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-W55LFB45-K
  skos:prefLabel "market entry strategies"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-SRHZ81GC-F
  skos:prefLabel "health care management"@en ;
  a skos:Concept ;
  skos:narrower n9j:-XVK88QXF-5 .

n9j:-DWKV6GJN-7
  skos:prefLabel "non price competition in hospitals"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-WKXGFJ1C-7
  skos:prefLabel "customer satisfaction research"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-CQVXBP4V-W
  skos:prefLabel "sales forecasting"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-L0XF735P-N
  skos:prefLabel "direct marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-Q6WL22D5-3
  skos:prefLabel "social marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-V0HM5M1R-W
  skos:prefLabel "adopter categories"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-PBBVSGKD-S
  skos:prefLabel "hypercompetition"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-QTH88RJW-T
  skos:prefLabel "complementary products"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-V5FD7JMH-W
  skos:prefLabel "one-to-one marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-BS23VS9P-C
  skos:prefLabel "first-mover advantage"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-B9N2CZVQ-R
  skos:prefLabel "mystery shoppers"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-JDJLT5MT-L
  skos:prefLabel "selective distribution"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-H25QMTFK-S
  skos:prefLabel "environmental scanning/analysis"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-VV8Q5HLM-F
  skos:prefLabel "market segmentation"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-PQR4H4J8-5
  skos:prefLabel "public relations"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-BZSDG93V-1
  skos:prefLabel "physician-patient relationship"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-P2W9CMTV-4
  skos:prefLabel "perceptual gaps in services quality"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-PZDCN0SW-F
  skos:prefLabel "exclusive distribution"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-P1QRT6MP-F
  skos:prefLabel "product line extensions"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-HNWTNKH2-M
  skos:prefLabel "product life cycle analysis"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-RQMJWGXC-1
  skos:prefLabel "women as major health care consumers"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-Q9N6404H-Q
  skos:prefLabel "patient expectations"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-WVCZ34FP-J
  skos:prefLabel "loyalty in health care consumer"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-K7F7N0PT-5
  skos:prefLabel "marketing plan"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-XZMPC2K2-9
  skos:prefLabel "product classes"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-F6CCQ813-P
  skos:prefLabel "product mix"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-Q5G2FTK6-G
  skos:prefLabel "integrated marketing communication"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-M0MJTV7R-S
  skos:prefLabel "mass customization"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-ZRTDBLSQ-B
  skos:prefLabel "goods-services continuum"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-XVK88QXF-5
  skos:narrower n9j:-Q5G2FTK6-G, n9j:-PQR4H4J8-5, n9j:-MZ00WQZV-5, n9j:-SG0F58F8-2, n9j:-B9N2CZVQ-R, n9j:-T2CD7FTV-6, n9j:-SR90HZNR-B, n9j:-W55LFB45-K, n9j:-MX7P3W76-4, n9j:-PZDCN0SW-F, n9j:-VV8Q5HLM-F, n9j:-M0MJTV7R-S, n9j:-V5FD7JMH-W, n9j:-H25QMTFK-S, n9j:-F6CCQ813-P, n9j:-V0HM5M1R-W, n9j:-QTH88RJW-T, n9j:-F4MTBP14-3, n9j:-TDKJM00Q-H, n9j:-WKXGFJ1C-7, n9j:-J8N5R5NS-M, n9j:-XZMPC2K2-9, n9j:-FVHNTZGJ-T, n9j:-Q6WL22D5-3, n9j:-PBBVSGKD-S, n9j:-F8JPP66W-N, n9j:-Q4NQVMX6-6, n9j:-DWKV6GJN-7, n9j:-B7T65NN5-X, n9j:-L0XF735P-N, n9j:-ZRTDBLSQ-B, n9j:-RQMJWGXC-1, n9j:-B1RLNF2V-F, n9j:-TMGLN5KP-S, n9j:-BS23VS9P-C, n9j:-Q9N6404H-Q, n9j:-VWC2DH9W-B, n9j:-MNRCFJG9-R, n9j:-BZSDG93V-1, n9j:-CV2GDPDN-H, n9j:-K7F7N0PT-5, n9j:-JDJLT5MT-L, n9j:-CQVXBP4V-W, n9j:-P1QRT6MP-F, n9j:-J7G4G712-F, n9j:-PF6T5FTG-H, n9j:-WVCZ34FP-J, n9j:-D58QMCTG-D, n9j:-XBS6GJ4D-G, n9j:-P2W9CMTV-4, n9j:-HNWTNKH2-M ;
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/marketing_and_customer_value> ;
  skos:prefLabel "marketing and customer value"@en ;
  skos:inScheme n9j: ;
  skos:broader n9j:-SRHZ81GC-F ;
  a skos:Concept .

n9j:-SG0F58F8-2
  skos:prefLabel "marketing concept"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-TMGLN5KP-S
  skos:prefLabel "comparative advertising"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-B7T65NN5-X
  skos:prefLabel "service quality"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-MZ00WQZV-5
  skos:prefLabel "press releases"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-J7G4G712-F
  skos:prefLabel "intensive distribution"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-MX7P3W76-4
  skos:prefLabel "expansion strategies"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-TDKJM00Q-H
  skos:prefLabel "market opportunity analysis"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j: a skos:ConceptScheme .
n9j:-XBS6GJ4D-G
  skos:prefLabel "maintenance of scope"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-D58QMCTG-D
  skos:prefLabel "marketing research"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-Q4NQVMX6-6
  skos:prefLabel "customer value"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-F8JPP66W-N
  skos:prefLabel "customer relationship management"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-CV2GDPDN-H
  skos:prefLabel "ambulatory care"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-J8N5R5NS-M
  skos:prefLabel "licensing"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-FVHNTZGJ-T
  skos:prefLabel "franchising"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-VWC2DH9W-B
  skos:prefLabel "database marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .

n9j:-SR90HZNR-B
  skos:prefLabel "marketing mix"@en ;
  a skos:Concept ;
  skos:broader n9j:-XVK88QXF-5 .