@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-X5WVH2R6-9 .

n9j: a skos:ConceptScheme .
n9j:-X5WVH2R6-9
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/brand_loyalty> ;
  skos:definition "Brand loyalty is defined as a consumer behavior whereby the consumer prefers to continually purchase the same product over time rather than purchase competing products. This behavior usually occurs when the customer believes the brand he or she is purchasing offers a better product or experience than those offered by competitors. [Source: Encyclopedia of Business in Today's World; Brand Loyalty]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-GJ505M4L-D ;
  skos:prefLabel "brand loyalty"@en .

n9j:-GJ505M4L-D
  skos:prefLabel "marketing"@en ;
  a skos:Concept ;
  skos:narrower n9j:-X5WVH2R6-9 .