@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

n9j:-BGDT1TFB-N
  skos:prefLabel "business strategy"@en ;
  a skos:Concept ;
  skos:narrower n9j:-X5DB4VXX-N .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-X5DB4VXX-N .

n9j:-X5DB4VXX-N
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/differentiation_strategy> ;
  skos:definition "In pursuing competitive advantage based on differentiation, firms attempt to create unique bundles of products and/or services that will be highly valued by customers. An example of a differentiation strategy is GarageBand that Apple has added to the Macintosh-only family of applications that make up Apple's iLife 2004 software suite. [Source: Dictionary of Strategy: Strategic Management A-Z; Differentiation Strategy]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-BGDT1TFB-N ;
  skos:prefLabel "differentiation strategy"@en .

n9j: a skos:ConceptScheme .
