@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-W9FBXNLJ-8
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/viral_advertising_and_marketing> ;
  skos:definition "Viral advertising and marketing constitute a fast-growing phenomenon that can cast light on communication and media. It is generally agreed that the term viral marketing was coined by two venture capitalists Steve Jurvetson and Tim Draper in 1996 when they described the marketing strategy for Hotmail's free e-mail service. [Source: Encyclopedia of Gender in Media; Viral Advertising and Marketing]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-TM77TQV2-W ;
  skos:prefLabel "viral advertising and marketing"@en .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-W9FBXNLJ-8 .

n9j:-TM77TQV2-W
  skos:prefLabel "internet and new media"@en ;
  a skos:Concept ;
  skos:narrower n9j:-W9FBXNLJ-8 .

n9j: a skos:ConceptScheme .