@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-JJP29TH0-Z
  skos:prefLabel "baby boomers"@en ;
  a skos:Concept ;
  skos:broader n9j:-VV8Q5HLM-F .

n9j: a skos:ConceptScheme .
n9j:-NTW47225-X
  skos:prefLabel "undifferentiated marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-VV8Q5HLM-F .

n9j:-VV8Q5HLM-F
  skos:narrower n9j:-R3PHC9ZH-G, n9j:-NTW47225-X, n9j:-NPCJW05T-M, n9j:-G8Z43ZRF-K, n9j:-JJP29TH0-Z, n9j:-TZ0DX537-L, n9j:-W8KDLN2Z-X, n9j:-BDBQQ81F-1 ;
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/market_segmentation> ;
  a skos:Concept ;
  skos:prefLabel "market segmentation"@en ;
  skos:definition "Marketing segmentation is dividing a market into submarkets in which each submarket has different needs and wants and targeting these submarkets with different products. Sometimes products aimed at diverse segments are only slightly different, but enough to make buyers feel that they are purchasing products to satisfy their needs and wants better than an average product. [Source: Encyclopedia of Health Care Management; Market Segmentation]"@en ;
  skos:broader n9j:-XVK88QXF-5, n9j:-XLX0QKD4-V, n9j:-F4N0TWFM-C ;
  skos:inScheme n9j: .

n9j:-TZ0DX537-L
  skos:prefLabel "family life cycle"@en ;
  a skos:Concept ;
  skos:broader n9j:-VV8Q5HLM-F .

n9j:-XLX0QKD4-V
  skos:prefLabel "strategic marketing"@en ;
  a skos:Concept ;
  skos:narrower n9j:-VV8Q5HLM-F .

n9j:-W8KDLN2Z-X
  skos:prefLabel "targeting"@en ;
  a skos:Concept ;
  skos:broader n9j:-VV8Q5HLM-F .

n9j:-F4N0TWFM-C
  skos:prefLabel "marketing (business)"@en ;
  a skos:Concept ;
  skos:narrower n9j:-VV8Q5HLM-F .

n9j:-BDBQQ81F-1
  skos:prefLabel "micromarketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-VV8Q5HLM-F .

n9j:-NPCJW05T-M
  skos:prefLabel "geodemographics"@en ;
  a skos:Concept ;
  skos:broader n9j:-VV8Q5HLM-F .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-VV8Q5HLM-F .

n9j:-R3PHC9ZH-G
  skos:prefLabel "differentiated marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-VV8Q5HLM-F .

n9j:-G8Z43ZRF-K
  skos:prefLabel "niche markets"@en ;
  a skos:Concept ;
  skos:broader n9j:-VV8Q5HLM-F .

n9j:-XVK88QXF-5
  skos:prefLabel "marketing and customer value"@en ;
  a skos:Concept ;
  skos:narrower n9j:-VV8Q5HLM-F .