@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-VTCVW8BF-0 .

n9j:-VTCVW8BF-0
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/host_selling_and_advertising> ;
  skos:definition "Host selling refers to a form of advertising that uses program talent, including animated cartoon characters and “live” program hosts, to deliver commercials. Such character endorsement may confuse children and keep them from distinguishing between program and nonprogram material. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Host Selling and]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-BV0TH1J1-3 ;
  skos:prefLabel "host selling and advertising"@en .

n9j:-BV0TH1J1-3
  skos:prefLabel "advertising"@en ;
  a skos:Concept ;
  skos:narrower n9j:-VTCVW8BF-0 .

n9j: a skos:ConceptScheme .