@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-TMGLN5KP-S
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/comparative_advertising> ;
  skos:definition "In comparative advertising, a company publicly compares its product or service with other competing products or services. Firms usually compare their products with a single product, but in some situations a product has been compared with multiple competitive products. [Source: Encyclopedia of Health Care Management; Comparative Advertising]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-XVK88QXF-5 ;
  skos:prefLabel "comparative advertising"@en .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-TMGLN5KP-S .

n9j:-XVK88QXF-5
  skos:prefLabel "marketing and customer value"@en ;
  a skos:Concept ;
  skos:narrower n9j:-TMGLN5KP-S .

n9j: a skos:ConceptScheme .