@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

n9j:-R3SH29BW-1
  skos:prefLabel "entrepreneurial marketing"@en ;
  a skos:Concept ;
  skos:narrower n9j:-THKPHJXP-5 .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-THKPHJXP-5 .

n9j: a skos:ConceptScheme .
n9j:-THKPHJXP-5
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/market_evaluation> ;
  skos:definition "the fourth stage of the new-product development process, in which the product idea is subjected to an extensive investigation and evaluation of its potential for sales, market share, costs, profitability, return-on-investment, and meeting customer needs;. . [Source: Dictionary of Marketing                    Communications; Market Evaluation]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-R3SH29BW-1 ;
  skos:prefLabel "market evaluation"@en .