@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-TDKJM00Q-H
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/market_opportunity_analysis> ;
  skos:definition "Market opportunity analysis (MOA) is a systematic approach to understanding a market opportunity through gathering and analyzing information that is available through existing secondary sources as well as to primary research targeted at the specific opportunity under investigation. A market opportunity analysis should be conducted prior to an organization making any major commitments to a new product or service, to a modification or repositioning of an existing product or service, or to the termination of a product or service that appears to be in decline. [Source: Encyclopedia of Health Care Management; Market Opportunity Analysis]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-XVK88QXF-5 ;
  skos:prefLabel "market opportunity analysis"@en .

n9j:-XVK88QXF-5
  skos:prefLabel "marketing and customer value"@en ;
  a skos:Concept ;
  skos:narrower n9j:-TDKJM00Q-H .

n9j:-methods
  a isothes:ConceptGroup ;
  skos:prefLabel "methods"@en ;
  skos:member n9j:-TDKJM00Q-H .

n9j: a skos:ConceptScheme .