@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-T3X4X286-W .

n9j:-Z8MS4BJ3-S
  skos:prefLabel "production, exchange and distribution in consumer culture"@en ;
  a skos:Concept ;
  skos:narrower n9j:-T3X4X286-W .

n9j: a skos:ConceptScheme .
n9j:-T3X4X286-W
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/product_loss_leaders> ;
  skos:definition "Product loss leaders—also called “loss leaders” or simply “leaders”—are items that manufacturers or retailers sell at or below cost to consumers or business customers. Manufacturers often use the strategy of product loss leaders when trying to penetrate the market with a new technology that could significantly shift customers' buying or usage habits. [Source: Encyclopedia of Consumer Culture; Product Loss Leaders]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-Z8MS4BJ3-S ;
  skos:prefLabel "product loss leaders"@en .