@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-QBF45F1D-3
  skos:prefLabel "event management"@en ;
  a skos:Concept ;
  skos:narrower n9j:-SRDZZ74N-W .

n9j: a skos:ConceptScheme .
n9j:-F4N0TWFM-C
  skos:prefLabel "marketing (business)"@en ;
  a skos:Concept ;
  skos:narrower n9j:-SRDZZ74N-W .

n9j:-SRDZZ74N-W
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/event_marketing> ;
  skos:definition "Event marketing is defined as designing or developing a live themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization. The traditional approach of event marketing has been to create awareness to the public, fans and spectators by creating “signposts” with corporate partners that support the spectacle at sporting and entertainment events. [Source: Encyclopedia of Sports Management and Marketing; Event Marketing]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-QBF45F1D-3, n9j:-F4N0TWFM-C ;
  skos:prefLabel "event marketing"@en .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-SRDZZ74N-W .