@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-DCG76CDG-6
  skos:prefLabel "pricing"@en ;
  a skos:Concept ;
  skos:broader n9j:-SR90HZNR-B .

n9j:-F3P210C5-2
  skos:prefLabel "distribution (business)"@en ;
  a skos:Concept ;
  skos:broader n9j:-SR90HZNR-B .

n9j:-HHG3S5NH-Z
  skos:prefLabel "products (marketing)"@en ;
  a skos:Concept ;
  skos:broader n9j:-SR90HZNR-B .

n9j: a skos:ConceptScheme .
n9j:-SR90HZNR-B
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/marketing_mix> ;
  skos:definition "Marketing mix includes four major elements of marketing: product, place, promotion, and price; often marketers also refer to these elements as the four P'. They are usually controllable by marketing managers. The marketing mix variables are adjusted around target markets or segments, to maximize customer satisfaction and create competitive advantage. [Source: Encyclopedia of Health Care Management; Marketing Mix]"@en ;
  skos:narrower n9j:-F3P210C5-2, n9j:-FVNMXBL0-K, n9j:-DCG76CDG-6, n9j:-HHG3S5NH-Z ;
  skos:broader n9j:-F4N0TWFM-C, n9j:-XVK88QXF-5 ;
  a skos:Concept ;
  skos:prefLabel "marketing mix"@en ;
  skos:inScheme n9j: .

n9j:-FVNMXBL0-K
  skos:prefLabel "promotion (marketing)"@en ;
  a skos:Concept ;
  skos:broader n9j:-SR90HZNR-B .

n9j:-F4N0TWFM-C
  skos:prefLabel "marketing (business)"@en ;
  a skos:Concept ;
  skos:narrower n9j:-SR90HZNR-B .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-SR90HZNR-B .

n9j:-XVK88QXF-5
  skos:prefLabel "marketing and customer value"@en ;
  a skos:Concept ;
  skos:narrower n9j:-SR90HZNR-B .