@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-R58G5V3N-T
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/sales_promotion> ;
  skos:definition "promotional marketing activities and programs (other than advertising, direct marketing, public relations) involving a wide range of limited-time inducements designed to stimulate relatively quick consumer action and dealer or sales force support and effectiveness, as well as to add value to the firm's offering; aim is typically for immediate or short-term results. [Source: Dictionary of Marketing                    Communications; Sales Promotion]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-FVNMXBL0-K ;
  skos:prefLabel "sales promotion"@en .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-R58G5V3N-T .

n9j:-FVNMXBL0-K
  skos:prefLabel "promotion (marketing)"@en ;
  a skos:Concept ;
  skos:narrower n9j:-R58G5V3N-T .

n9j: a skos:ConceptScheme .