@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

n9j:-H0ZJTB17-S
  skos:prefLabel "contextual marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-R3SH29BW-1 .

n9j:-S2BQ9DS7-7
  skos:prefLabel "new venture management"@en ;
  a skos:Concept ;
  skos:narrower n9j:-R3SH29BW-1 .

n9j:-BJ7L2V1C-6
  skos:prefLabel "retailing"@en ;
  a skos:Concept ;
  skos:broader n9j:-R3SH29BW-1 .

n9j:-X46G617S-W
  skos:prefLabel "test markets"@en ;
  a skos:Concept ;
  skos:broader n9j:-R3SH29BW-1 .

n9j:-TPC1T3GS-W
  skos:prefLabel "target markets"@en ;
  a skos:Concept ;
  skos:broader n9j:-R3SH29BW-1 .

n9j:-RLHN0TTF-F
  skos:prefLabel "wholesale markets"@en ;
  a skos:Concept ;
  skos:broader n9j:-R3SH29BW-1 .

n9j:-J8N5R5NS-M
  skos:prefLabel "licensing"@en ;
  a skos:Concept ;
  skos:broader n9j:-R3SH29BW-1 .

n9j:-THKPHJXP-5
  skos:prefLabel "market evaluation"@en ;
  a skos:Concept ;
  skos:broader n9j:-R3SH29BW-1 .

n9j: a skos:ConceptScheme .
n9j:-J9QVPTF2-V
  skos:prefLabel "market positioning"@en ;
  a skos:Concept ;
  skos:broader n9j:-R3SH29BW-1 .

n9j:-B7B356CM-V
  skos:prefLabel "e-commerce"@en ;
  a skos:Concept ;
  skos:broader n9j:-R3SH29BW-1 .

n9j:-V08TK9MZ-S
  skos:prefLabel "market orientation"@en ;
  a skos:Concept ;
  skos:broader n9j:-R3SH29BW-1 .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-R3SH29BW-1 .

n9j:-R3SH29BW-1
  skos:narrower n9j:-B7B356CM-V, n9j:-J8N5R5NS-M, n9j:-H0ZJTB17-S, n9j:-RLHN0TTF-F, n9j:-THKPHJXP-5, n9j:-V08TK9MZ-S, n9j:-J9QVPTF2-V, n9j:-TPC1T3GS-W, n9j:-D9LMT4KR-D, n9j:-X46G617S-W, n9j:-CQ0Q5B38-F, n9j:-BJ7L2V1C-6 ;
  skos:prefLabel "entrepreneurial marketing"@en ;
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/entrepreneurial_marketing> ;
  skos:inScheme n9j: ;
  skos:broader n9j:-S2BQ9DS7-7 ;
  skos:definition "Since the first research symposium devoted to it in the early 1980s, entrepreneurial marketing (EM) has developed rapidly. At the start, EM was regarded equal to marketing in small and medium enterprises (SMEs). [Source: Encyclopedia of New Venture Management; Entrepreneurial Marketing]"@en ;
  a skos:Concept .

n9j:-D9LMT4KR-D
  skos:prefLabel "customer orientation"@en ;
  a skos:Concept ;
  skos:broader n9j:-R3SH29BW-1 .

n9j:-CQ0Q5B38-F
  skos:prefLabel "business-to-business marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-R3SH29BW-1 .