@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

n9j:-VV8Q5HLM-F
  skos:prefLabel "market segmentation"@en ;
  a skos:Concept ;
  skos:narrower n9j:-R3PHC9ZH-G .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-R3PHC9ZH-G .

n9j: a skos:ConceptScheme .
n9j:-R3PHC9ZH-G
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/differentiated_marketing> ;
  skos:definition "occurs when the marketer or advertiser targets two or more distinct market segments or customer groups, and then designs separate tailor-made marketing mixes, offers, strategies, or programs for each segment; sometimes referred to as selective marketing or a multiple target market approach. [Source: Dictionary of Marketing                    Communications; Differentiated Marketing]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-VV8Q5HLM-F ;
  skos:prefLabel "differentiated marketing"@en .