@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-GWSQDPGR-6
  skos:prefLabel "changing awareness, opinion, and behavior"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Q6WL22D5-3 .

n9j:-ZNG3N89N-G
  skos:prefLabel "marketing of health services"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Q6WL22D5-3 .

n9j:-GV6WFW3W-V
  skos:prefLabel "political communication theory"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Q6WL22D5-3 .

n9j:-ZQDSP4KC-1
  skos:prefLabel "social and cultural factors"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Q6WL22D5-3 .

n9j: a skos:ConceptScheme .
n9j:-FDX1TFL2-N
  skos:prefLabel "critical marketing studies"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Q6WL22D5-3 .

n9j:-ZRC1QC8B-4
  skos:prefLabel "social science perspectives on epidemiology"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Q6WL22D5-3 .

n9j:-Q6WL22D5-3
  skos:inScheme n9j: ;
  skos:broader n9j:-WZ7LB3T3-T, n9j:-ZQDSP4KC-1, n9j:-GV6WFW3W-V, n9j:-FDX1TFL2-N, n9j:-XVK88QXF-5, n9j:-GJ505M4L-D, n9j:-ZRC1QC8B-4, n9j:-GWSQDPGR-6, n9j:-ZH1MWWSB-R, n9j:-ZNG3N89N-G ;
  skos:exactMatch <https://id.nlm.nih.gov/mesh/D040241.html> ;
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/social_marketing> ;
  skos:definition "Social marketing is the application of traditional marketing tools and practices to promote social products rather than consumer goods and services. The term social marketing was coined in 1971 by Philip Kotler and Eduardo Roberto to describe socially based campaigns, though government agencies and nonprofit organizations had been using marketing practices many years beforehand. [Source: Encyclopedia of Political Communication; Social Marketing]"@en ;
  skos:prefLabel "social marketing"@en ;
  a skos:Concept .

n9j:-WZ7LB3T3-T
  skos:prefLabel "corporate social responsibility"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Q6WL22D5-3 .

n9j:-GJ505M4L-D
  skos:prefLabel "marketing"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Q6WL22D5-3 .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-Q6WL22D5-3 .

n9j:-ZH1MWWSB-R
  skos:prefLabel "health and behavior"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Q6WL22D5-3 .

n9j:-XVK88QXF-5
  skos:prefLabel "marketing and customer value"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Q6WL22D5-3 .