@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-Q5G2FTK6-G
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/integrated_marketing_communication> ;
  skos:definition "Integrated marketing communication (IMC), also known as integrated communication, involves the synergistic use of the full range of marketing communications tools (including public relations) to promote products, services, organizations, personalities, or causes. Origins Marketers traditionally have relied on a “promotion mix” that includes advertising, sales promotion, direct response, personal selling, and product publicity. [Source: Encyclopedia of Public Relations; Integrated Marketing Communication]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-MF4R6ZW1-B, n9j:-GJ505M4L-D, n9j:-XVK88QXF-5 ;
  skos:prefLabel "integrated marketing communication"@en .

n9j: a skos:ConceptScheme .
n9j:-MF4R6ZW1-B
  skos:prefLabel "marketing communication"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Q5G2FTK6-G .

n9j:-GJ505M4L-D
  skos:prefLabel "marketing"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Q5G2FTK6-G .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-Q5G2FTK6-G .

n9j:-XVK88QXF-5
  skos:prefLabel "marketing and customer value"@en ;
  a skos:Concept ;
  skos:narrower n9j:-Q5G2FTK6-G .