@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-N2QKQ2JR-6
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/sticky_marketing> ;
  skos:definition "Sticky marketing refers to employing tactics that make people willingly expose themselves to a promotional message again and again. Specifically, the term is usually used to refer to web pages; a sticky web page is one that people choose to return to repeatedly, thereby increasing the likelihood that they will learn, be persuaded, and perhaps even purchase something. [Source: Encyclopedia of Children, Adolescents, and the Media; Sticky Marketing]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-N2W5D053-4 ;
  skos:prefLabel "sticky marketing"@en .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-N2QKQ2JR-6 .

n9j: a skos:ConceptScheme .
n9j:-N2W5D053-4
  skos:prefLabel "computers and electronic media"@en ;
  a skos:Concept ;
  skos:narrower n9j:-N2QKQ2JR-6 .