@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

n9j:-W92MRJB1-V
  skos:prefLabel "business of new media"@en ;
  a skos:Concept ;
  skos:narrower n9j:-MVB34DPJ-0 .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-MVB34DPJ-0 .

n9j:-MVB34DPJ-0
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/personalization> ;
  skos:definition "Personalization is a key term in understanding contemporary transformations in the economy, technology, media, politics, and culture. In its narrow sense, it means the drive of firms to market products, cultural goods, and information differentiated according to individuals' preferences. [Source: Encyclopedia of Social Media and Politics; Personalization]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-W92MRJB1-V ;
  skos:prefLabel "personalization"@en .

n9j: a skos:ConceptScheme .