@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-Q5G2FTK6-G
  skos:prefLabel "integrated marketing communication"@en ;
  a skos:Concept ;
  skos:broader n9j:-MF4R6ZW1-B .

n9j:-Z2DKNZ2R-9
  skos:prefLabel "communications mix"@en ;
  a skos:Concept ;
  skos:broader n9j:-MF4R6ZW1-B .

n9j: a skos:ConceptScheme .
n9j:-BV0TH1J1-3
  skos:prefLabel "advertising"@en ;
  a skos:Concept ;
  skos:broader n9j:-MF4R6ZW1-B .

n9j:-SS59F7JP-0
  skos:prefLabel "Schramm model of communication"@en ;
  a skos:Concept ;
  skos:broader n9j:-MF4R6ZW1-B .

n9j:-F4N0TWFM-C
  skos:prefLabel "marketing (business)"@en ;
  a skos:Concept ;
  skos:narrower n9j:-MF4R6ZW1-B .

n9j:-MF4R6ZW1-B
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/marketing_communication> ;
  skos:narrower n9j:-Z2DKNZ2R-9, n9j:-SS59F7JP-0, n9j:-Q5G2FTK6-G, n9j:-BV0TH1J1-3 ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-F4N0TWFM-C ;
  skos:prefLabel "marketing communication"@en .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-MF4R6ZW1-B .