@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-KVKW9FM2-N .

n9j: a skos:ConceptScheme .
n9j:-KVKW9FM2-N
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/product_life_cycle> ;
  skos:definition "the four stages through which a product passes during the course of its existence, including the sales and profit levels of the product over its lifetime; introduction stage, growth stage, maturity stage, decline stage. Especially relevant for advertisers in that the product's life cycle stage influences the planning, development, and implementation of the marketing, advertising, and promotion programs. [Source: Dictionary of Marketing                    Communications; Product Life Cycle]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-HHG3S5NH-Z ;
  skos:prefLabel "product life cycle"@en .

n9j:-HHG3S5NH-Z
  skos:prefLabel "products (marketing)"@en ;
  a skos:Concept ;
  skos:narrower n9j:-KVKW9FM2-N .