@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-JW28677W-T
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/databases_and_consumers> ;
  skos:definition "At the beginning of the twenty-first century, data-driven marketing is ubiquitous and shaping business practice in a growing number of markets. The decreasing cost of information technology, datastorage systems, and data analytical services permits seamless and systematic consumer surveillance as well as increasingly sophisticated production of consumer representations. [Source: Encyclopedia of Consumer Culture; Databases and Consumers]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-FTD70W94-S ;
  skos:prefLabel "databases and consumers"@en .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-JW28677W-T .

n9j:-FTD70W94-S
  skos:prefLabel "trends in consumer culture"@en ;
  a skos:Concept ;
  skos:narrower n9j:-JW28677W-T .

n9j: a skos:ConceptScheme .