@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j: a skos:ConceptScheme .
n9j:-J3VJBR60-4
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/activation_theory_of_information_exposure> ;
  skos:definition "The activation theory of information exposure, developed by Lewis Donohew and Philip Palmgreen, explains individual differences in attention and continued exposure to mass and interpersonal messages. The theory treats messages as sources of stimulation and holds that their success or failure to attract and hold listeners, viewers, or readers is a function of both cognitive and biologically based individual needs. [Source: Encyclopedia of Communication Theory; Activation Theory of Information Exposure]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-TG8XFKDR-S, n9j:-ZKZFX18T-4 ;
  skos:prefLabel "activation theory of information exposure"@en .

n9j:-ZKZFX18T-4
  skos:prefLabel "information, media, and communication technology"@en ;
  a skos:Concept ;
  skos:narrower n9j:-J3VJBR60-4 .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-J3VJBR60-4 .

n9j:-TG8XFKDR-S
  skos:prefLabel "psycho-cognitive orientations"@en ;
  a skos:Concept ;
  skos:narrower n9j:-J3VJBR60-4 .