@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-DQJSN1TZ-R
  skos:prefLabel "marketing planning"@en ;
  a skos:Concept ;
  skos:narrower n9j:-H1H13HV1-1 .

n9j:-H1H13HV1-1
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/marketing_objectives> ;
  skos:definition "what is to be accomplished in the performance of marketing activities and the marketing program; stated in terms of sales volume, market share, profit, return-on-investment, or other basis. [Source: Dictionary of Marketing                    Communications; Marketing Objectives]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-DQJSN1TZ-R ;
  skos:prefLabel "marketing objectives"@en .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-H1H13HV1-1 .

n9j: a skos:ConceptScheme .