@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-R3SH29BW-1
  skos:prefLabel "entrepreneurial marketing"@en ;
  a skos:Concept ;
  skos:narrower n9j:-H0ZJTB17-S .

n9j:-H0ZJTB17-S
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/contextual_marketing> ;
  skos:definition "This article proposes a conceptualization of the components of contextual marketing (CM) in light of the outcome of the Charleston Summit. While there is widespread acknowledgment of the importance of small firms and the individual actors within them to economic well-being, there remains a knowledge gap about many of the management actions that small firms take. [Source: Encyclopedia of New Venture Management; Contextual Marketing]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-R3SH29BW-1 ;
  skos:prefLabel "contextual marketing"@en .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-H0ZJTB17-S .

n9j: a skos:ConceptScheme .