@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-Z2QJW7V0-D
  skos:prefLabel "branding"@en ;
  a skos:Concept ;
  skos:narrower n9j:-GWH1RK42-L .

n9j:-GWH1RK42-L
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/brand_personality> ;
  skos:definition "Brand personality is in essence a personification of a brand. It occurs when brand image or brand identity is expressed in terms of human traits. [Source: Encyclopedia of Sports Management and Marketing; Brand Personality]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-Z2QJW7V0-D ;
  skos:prefLabel "brand personality"@en .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-GWH1RK42-L .

n9j: a skos:ConceptScheme .
