@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-FVZVN9PK-3
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/audience_research_companies> ;
  skos:definition "Largely because of advertiser demand for reader, listener, and viewer information, print and electronic media spend millions of dollars each year obtaining those data. They rarely develop the data themselves as that is seen as an obvious conflict of interest. [Source: Encyclopedia of Journalism; Audience Research Companies]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-JNT1W15J-M, n9j:-ZZHZHQ6S-Z ;
  skos:prefLabel "audience research companies"@en .

n9j: a skos:ConceptScheme .
n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-FVZVN9PK-3 .

n9j:-JNT1W15J-M
  skos:prefLabel "organizations (journalism)"@en ;
  a skos:Concept ;
  skos:narrower n9j:-FVZVN9PK-3 .

n9j:-ZZHZHQ6S-Z
  skos:prefLabel "consumers and audiences"@en ;
  a skos:Concept ;
  skos:narrower n9j:-FVZVN9PK-3 .