@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-W92MRJB1-V
  skos:prefLabel "business of new media"@en ;
  a skos:Concept ;
  skos:narrower n9j:-F8JPP66W-N .

n9j: a skos:ConceptScheme .
n9j:-F8JPP66W-N
  skos:inScheme n9j: ;
  skos:broader n9j:-XVK88QXF-5, n9j:-W92MRJB1-V, n9j:-GJ505M4L-D, n9j:-F4MTBP14-3 ;
  a skos:Concept ;
  skos:narrower n9j:-JB65T1L9-F ;
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/customer_relationship_management> ;
  skos:prefLabel "customer relationship management"@en ;
  skos:definition "Customer relationship management (CRM) is an organizational approach to business where the most important asset is the consumer. This organizational method, driven by technology, uses software applications to create an intricate system of data, automation, and evaluation to aid companies by improving productivity and enhancing efficiency. [Source: Encyclopedia of New Media; Customer Relationship Management]"@en .

n9j:-JB65T1L9-F
  skos:prefLabel "customer care"@en ;
  a skos:Concept ;
  skos:broader n9j:-F8JPP66W-N .

n9j:-GJ505M4L-D
  skos:prefLabel "marketing"@en ;
  a skos:Concept ;
  skos:narrower n9j:-F8JPP66W-N .

n9j:-F4MTBP14-3
  skos:prefLabel "customers"@en ;
  a skos:Concept ;
  skos:narrower n9j:-F8JPP66W-N .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-F8JPP66W-N .

n9j:-XVK88QXF-5
  skos:prefLabel "marketing and customer value"@en ;
  a skos:Concept ;
  skos:narrower n9j:-F8JPP66W-N .