@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

n9j:-VV8Q5HLM-F
  skos:prefLabel "market segmentation"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-F4N0TWFM-C .

n9j:-BS23VS9P-C
  skos:prefLabel "first-mover advantage"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-Z02N5PD8-S
  skos:prefLabel "place marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-RWCPGM59-5
  skos:prefLabel "business and management"@en ;
  a skos:Concept ;
  skos:narrower n9j:-F4N0TWFM-C .

n9j:-GJ505M4L-D
  skos:prefLabel "marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-M53NF1WH-L
  skos:prefLabel "globalization (business)"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-F4N0TWFM-C
  skos:prefLabel "marketing (business)"@en ;
  skos:narrower n9j:-NRQ0B0NL-J, n9j:-X3FGR99F-H, n9j:-BPFQ6SJT-5, n9j:-SR90HZNR-B, n9j:-DQJSN1TZ-R, n9j:-L0XF735P-N, n9j:-F4MTBP14-3, n9j:-CPMFMX8H-1, n9j:-M53NF1WH-L, n9j:-XVNR2RMH-3, n9j:-J9QVPTF2-V, n9j:-SRDZZ74N-W, n9j:-MF4R6ZW1-B, n9j:-Z2QJW7V0-D, n9j:-M3MPTQN4-T, n9j:-LXV7H25G-S, n9j:-BS23VS9P-C, n9j:-C7JHDF97-0, n9j:-B1Z9MVBG-X, n9j:-CQ0Q5B38-F, n9j:-WC1SP2V8-1, n9j:-XLX0QKD4-V, n9j:-XQFZW747-8, n9j:-F0SJ8BBM-P, n9j:-VV8Q5HLM-F, n9j:-D58QMCTG-D, n9j:-V9TJDHQ0-7, n9j:-Z02N5PD8-S, n9j:-GJ505M4L-D, n9j:-FDX1TFL2-N, n9j:-L6BGZT0W-W ;
  skos:inScheme n9j: ;
  skos:broader n9j:-RWCPGM59-5 ;
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/marketing_(business)> ;
  a skos:Concept .

n9j:-DQJSN1TZ-R
  skos:prefLabel "marketing planning"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-CPMFMX8H-1
  skos:prefLabel "sport marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-B1Z9MVBG-X
  skos:prefLabel "B2C marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-XQFZW747-8
  skos:prefLabel "market share"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j: a skos:ConceptScheme .
n9j:-FDX1TFL2-N
  skos:prefLabel "critical marketing studies"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-SRDZZ74N-W
  skos:prefLabel "event marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-MF4R6ZW1-B
  skos:prefLabel "marketing communication"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-D58QMCTG-D
  skos:prefLabel "marketing research"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-V9TJDHQ0-7
  skos:prefLabel "export marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-X3FGR99F-H
  skos:prefLabel "marketing strategy"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-CQ0Q5B38-F
  skos:prefLabel "business-to-business marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-WC1SP2V8-1
  skos:prefLabel "product promotion"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-XLX0QKD4-V
  skos:prefLabel "strategic marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-M3MPTQN4-T
  skos:prefLabel "not-for-profit marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-Z2QJW7V0-D
  skos:prefLabel "branding"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-F0SJ8BBM-P
  skos:prefLabel "hospitality marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-BPFQ6SJT-5
  skos:prefLabel "consumer culture"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-LXV7H25G-S
  skos:prefLabel "evolution of marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-XVNR2RMH-3
  skos:prefLabel "health service marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-L0XF735P-N
  skos:prefLabel "direct marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-C7JHDF97-0
  skos:prefLabel "green marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-F4MTBP14-3
  skos:prefLabel "customers"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-SR90HZNR-B
  skos:prefLabel "marketing mix"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-NRQ0B0NL-J
  skos:prefLabel "consumerism"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-L6BGZT0W-W
  skos:prefLabel "marketing environment"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .

n9j:-J9QVPTF2-V
  skos:prefLabel "market positioning"@en ;
  a skos:Concept ;
  skos:broader n9j:-F4N0TWFM-C .