@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-H1H13HV1-1
  skos:prefLabel "marketing objectives"@en ;
  a skos:Concept ;
  skos:broader n9j:-DQJSN1TZ-R .

n9j:-HSXK1V95-Z
  skos:prefLabel "promotional plan"@en ;
  a skos:Concept ;
  skos:broader n9j:-DQJSN1TZ-R .

n9j: a skos:ConceptScheme .
n9j:-N0SF7W14-N
  skos:prefLabel "planning (general)"@en ;
  a skos:Concept ;
  skos:narrower n9j:-DQJSN1TZ-R .

n9j:-DQJSN1TZ-R
  skos:prefLabel "marketing planning"@en ;
  skos:narrower n9j:-HSXK1V95-Z, n9j:-T7TXHMPB-D, n9j:-FCFZS47S-5, n9j:-H1H13HV1-1, n9j:-XLX0QKD4-V ;
  a skos:Concept ;
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/marketing_planning> ;
  skos:broader n9j:-F4N0TWFM-C, n9j:-N0SF7W14-N ;
  skos:inScheme n9j: .

n9j:-XLX0QKD4-V
  skos:prefLabel "strategic marketing"@en ;
  a skos:Concept ;
  skos:broader n9j:-DQJSN1TZ-R .

n9j:-F4N0TWFM-C
  skos:prefLabel "marketing (business)"@en ;
  a skos:Concept ;
  skos:narrower n9j:-DQJSN1TZ-R .

n9j:-T7TXHMPB-D
  skos:prefLabel "marketing audit"@en ;
  a skos:Concept ;
  skos:broader n9j:-DQJSN1TZ-R .

n9j:-FCFZS47S-5
  skos:prefLabel "marketing budget"@en ;
  a skos:Concept ;
  skos:broader n9j:-DQJSN1TZ-R .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-DQJSN1TZ-R .