@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

n9j:-D58QMCTG-D
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/marketing_research> ;
  skos:narrower n9j:-M2BV9116-R ;
  skos:definition "Marketing research is the systematic gathering, recording, analyzing, and interpretation of data related to marketing problems. Successful planning, implementation, control of marketing strategies, and solving marketing problems requires information about current and potential customers and is a crucial element of successful marketing strategy. [Source: Encyclopedia of Health Care Management; Marketing Research]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-GJ505M4L-D, n9j:-XVK88QXF-5, n9j:-F4N0TWFM-C ;
  skos:prefLabel "marketing research"@en .

n9j:-methods
  a isothes:ConceptGroup ;
  skos:prefLabel "methods"@en ;
  skos:member n9j:-D58QMCTG-D .

n9j: a skos:ConceptScheme .
n9j:-M2BV9116-R
  skos:prefLabel "market research"@en ;
  a skos:Concept ;
  skos:broader n9j:-D58QMCTG-D .

n9j:-F4N0TWFM-C
  skos:prefLabel "marketing (business)"@en ;
  a skos:Concept ;
  skos:narrower n9j:-D58QMCTG-D .

n9j:-GJ505M4L-D
  skos:prefLabel "marketing"@en ;
  a skos:Concept ;
  skos:narrower n9j:-D58QMCTG-D .

n9j:-XVK88QXF-5
  skos:prefLabel "marketing and customer value"@en ;
  a skos:Concept ;
  skos:narrower n9j:-D58QMCTG-D .