@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

n9j: a skos:ConceptScheme .
n9j:-J9FFX2MV-L
  skos:prefLabel "key account selling"@en ;
  a skos:Concept ;
  skos:broader n9j:-CQ0Q5B38-F .

n9j:-F4N0TWFM-C
  skos:prefLabel "marketing (business)"@en ;
  a skos:Concept ;
  skos:narrower n9j:-CQ0Q5B38-F .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-CQ0Q5B38-F .

n9j:-R3SH29BW-1
  skos:prefLabel "entrepreneurial marketing"@en ;
  a skos:Concept ;
  skos:narrower n9j:-CQ0Q5B38-F .

n9j:-CQ0Q5B38-F
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/business-to-business_marketing> ;
  skos:narrower n9j:-J9FFX2MV-L ;
  skos:definition "Marketing to businesses, governments, and nonprofit organizations is termed business-to-business (B2B) marketing. Understanding the concepts and principles of B2B marketing is crucial for all entrepreneurs. [Source: Encyclopedia of New Venture Management; Business-to-Business Marketing]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-R3SH29BW-1, n9j:-F4N0TWFM-C ;
  skos:prefLabel "business-to-business marketing"@en .