@prefix n9j: <http://data.loterre.fr/ark:/67375/N9J> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

n9j:-Z2QJW7V0-D
  skos:prefLabel "branding"@en ;
  a skos:Concept ;
  skos:narrower n9j:-CF93PGLN-C .

n9j:-concepts
  a isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member n9j:-CF93PGLN-C .

n9j:-CF93PGLN-C
  owl:sameAs <https://concepts.sagepub.com/social-science/concept/brand_equity> ;
  skos:definition "Brand equity is the concept in marketing that refers to the added value endowed to a product or service. Brand equity and related research began to gain attention in the late 1980s in general business management. [Source: Encyclopedia of Sports Management and Marketing; Brand Equity]"@en ;
  a skos:Concept ;
  skos:inScheme n9j: ;
  skos:broader n9j:-Z2QJW7V0-D ;
  skos:prefLabel "brand equity"@en .

n9j: a skos:ConceptScheme .