Concept information
Preferred term
sleeper effect
Definition
- In some circumstances, a message produced by a low credible source becomes more persuasive over time.
Broader concept
Belongs to group
Bibliographic citation(s)
-
• Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15(4), 635-650. https://doi.org/10.1086/266350
• Document type: empirical study
• Access: closed
- • Kumkale, G. T., & Albarracin, D. (2004). The sleeper effect in persuasion: A meta-analytic review. Psychological bulletin, 130(1), 143-172. https://doi.org/10.1037/0033-2909.130.1.143
• Document type: meta-analysis
• Access: closed
- • Kumkale, G. T., & Albarracin, D. (2004). The sleeper effect in persuasion: A meta-analytic review. Psychological bulletin, 130(1), 143-172. https://doi.org/10.1037/0033-2909.130.1.143
Creator
- Frank Arnould
In other languages
-
French
URI
http://data.loterre.fr/ark:/67375/P66-FKDSR7KN-H
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