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Concept information

social science subjects > business and management > business ethics > marketing ethics > cross-cultural consumer marketing

Terme préférentiel

cross-cultural consumer marketing  

Définition

  • Marketing activities that originate in Western countries span the globe and reach many cultures. Questions of cross-cultural ethics arise when marketing practices that are acceptable in one country are inappropriate in another. [Source: Encyclopedia of Business Ethics and Society; Cross-Cultural Consumer Marketing]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-Z2RXL0TP-K

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