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Concept information

social science subjects > business and management > strategic management > innovation (business) > idea generation
... > social science subjects > health and social care > health care management > strategy (organizational) > strategic management > innovation (business) > idea generation
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > strategic management > innovation (business) > idea generation
... > social science subjects > business and management > management settings > strategic management > innovation (business) > idea generation
... > social science subjects > business and management > organization studies > organization studies encyc > approaches to management theory > strategic management > innovation (business) > idea generation
social science subjects > business and management > entrepreneurship > innovation (business) > idea generation
... > social science subjects > business and management > marketing (business) > marketing mix > products (marketing) > new product development > idea generation
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > products (marketing) > new product development > idea generation
... > social science subjects > business and management > entrepreneurship > new venture management > corporate entrepreneurship > new product development > idea generation

Terme préférentiel

idea generation  

Définition

  • the first stage of the new-product development process, in which ideas are elicited from a variety of sources, such as marketing research, customers, competitors, intermediaries, suppliers, research and development, and the sales force;. . [Source: Dictionary of Marketing Communications; Idea Generation]

Concept générique

Concepts spécifiques

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-X7ML6LZV-0

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