Passer au contenu principal

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

aligner
annoter
télécharger

Concept information

social science subjects > business and management > strategic management > business strategy > differentiation strategy
... > social science subjects > health and social care > health care management > strategy (organizational) > strategic management > business strategy > differentiation strategy
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > strategic management > business strategy > differentiation strategy
... > social science subjects > business and management > management settings > strategic management > business strategy > differentiation strategy
... > social science subjects > business and management > organization studies > organization studies encyc > approaches to management theory > strategic management > business strategy > differentiation strategy

Terme préférentiel

differentiation strategy  

Définition

  • In pursuing competitive advantage based on differentiation, firms attempt to create unique bundles of products and/or services that will be highly valued by customers. An example of a differentiation strategy is GarageBand that Apple has added to the Macintosh-only family of applications that make up Apple's iLife 2004 software suite. [Source: Dictionary of Strategy: Strategic Management A-Z; Differentiation Strategy]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-X5DB4VXX-N

Télécharger ce concept :

RDF/XML TURTLE JSON-LD