Concept information
Terme préférentiel
test markets
Définition
- The fatality rate for new ventures is high. New businesses and even new products from established businesses fail frequently, for one reason or another. [Source: Encyclopedia of New Venture Management; Test Markets]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-X46G617S-W
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