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... > social science subjects > business and management > marketing (business) > consumer culture > trends in consumer culture > methods of market research

Terme préférentiel

methods of market research  

Définition

  • Market research is inextricably intertwined with consumer culture. From its origins in the early twentieth century, the primary task of the market research industry has been to provide information and insights on consumers to client organizations. [Source: Encyclopedia of Consumer Culture; Methods of Market Research]

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http://data.loterre.fr/ark:/67375/N9J-VNNMNQ9L-C

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