: SAGE: bottom of the pyramid

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bottom of the pyramid

The term bottom of the pyramid (BoP) refers to the lower two thirds of the economic human pyramid, those 4 billion people living in abject poverty. More broadly, it refers to a market-based model of economic development that promises to simultaneously alleviate widespread poverty while providing growth and profits for multinational corporations (MNCs). [Source: Encyclopedia of Business Ethics and Society; Bottom of the Pyramid]

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