Passer au contenu principal

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

  • Aide
aligner
annoter
télécharger

Concept information

social science subjects > business and management > business ethics > marketing ethics > cause-related marketing

Terme préférentiel

cause-related marketing  

Définition

  • Cause-related marketing (CRM) refers to a marketing activity that involves a company forming a relationship with a particular cause or causes for mutual benefit. CRM can be characterized as a strategic marketing tool employed to achieve both social and corporate objectives; it simultaneously benefits the company and a charity or similar cause. [Source: Encyclopedia of Business Ethics and Society; Cause-Related Marketing]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-SSBPD3Q2-G

Télécharger ce concept :

RDF/XML TURTLE JSON-LD