: SAGE: consumer protest

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consumer protest

Consumers are increasingly aware of what choices are available to them and the impact that their choices can have, both environmentally and socially, and are ever more cognizant of the “ethical” dimension in their consumer purchasing habits. As such, awareness-raising campaigns—through various forms of either direct or indirect actions—are seen to have had a measurable impact on consumer behavior. [Source: Encyclopedia of Consumer Culture; Consumer Protest: Environment]

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