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Terme préférentiel

BERI  

Définition

  • International market entry always warrants a careful assessment of the risk associated with foreign target countries. In evaluating and selecting foreign markets, companies may choose to follow a highly customized country-by-country approach or to work with established country-comparisons. [Source: Encyclopedia of Business in Today's World; BERI]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-QK37GWMX-Q

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