Concept information
Terme préférentiel
subliminal advertising
Définition
- The word subliminal comes from two Latin words, “sub,” meaning “below,” and “limen,” meaning “threshold.” If something is subliminal, then, it is something that is “below the threshold”—here, below the threshold of conscious experience. Subliminal advertising, then, is advertising that operates below the limits of the consciousness of its audience. [Source: Encyclopedia of Business Ethics and Society; Advertising, Subliminal]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-PZQZ96RQ-M
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