Concept information
Terme préférentiel
customization
Définition
- Customization refers to the efforts of companies to offer goods and services specifically designed or customized according to the needs of a particular customer, a group of customers, or an entire market (country). The core of customization or customization strategy is the focus on specific customer needs. [Source: Encyclopedia of Business in Today's World; Customization]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-LM3J9CBG-2
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