Passer au contenu principal

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

Concept information

Terme préférentiel

customer responsiveness  

Définition

  • Organizations compete in their markets basically in two ways: By offering products and services at lower prices than competitors do and by offering better products and services than competitors do. In the first case, an organization relies on cost leadership business strategy and in the second case on differentiation business strategy. [Source: Encyclopedia of Business in Today's World; Customer Responsiveness]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-L66F7K0N-7

Télécharger ce concept :