Passer au contenu principal

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

Concept information

Terme préférentiel

videostyle  

Définition

  • Videostyle is a concept used to describe the pattern of styles and strategies that candidates use in their televised political advertising. A candidate's videostyle includes three important components of their ads: the verbal elements, the nonverbal elements, and the production elements. [Source: Encyclopedia of Political Communication; Videostyle]

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-KMK70K6N-L

Télécharger ce concept :