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SAGE Social Science Thesaurus

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Concept information

Terme préférentiel

lottery  

Définition

  • a promotional activity or “game” in which an individual makes a payment in exchange for a chance to win a prize—the winner is determined by a random drawing among entries received; illegal as a promotional tool for advertisers. [Source: Dictionary of Marketing Communications; Lottery]

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-K8CPWJXM-9

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